DGNED offers information assistance for the Indonesian exporters that cover opportunities on entering new market and market entry methods. This information can also be useful for potential buyers, who look for non-oil and gas products from Indonesia. Many recent information, that includes trade inquiries, market briefs, product offer, list of reliable exporters and buyers, and trade fairs, can be easily accessed on DGNED’s website at www.kemendag.go.id
DGNED also regularly publishes magazines and news letter, product profiles and catalogues, directories, and brochures for public use. Some publications, that were intended to provide information for potential buyers, were distributed directly to business executives or through Indonesian Trade Promotion Centers and Indonesian Embassies worldwide. National Export Development Pavilion
Strategy in increasing diversification of export products through increased export performance of product development is to conduct product diversification efforts by increasing the contribution of commodity exports. Products developed in design development, packaging design, and brand and distribution channel. Therefore DGNED provides a variety of programs to assist Indonesian companies improve the quality of their products and to comply with international market tastes and demands.
Through this program, DGNED is engaged with such activities including product development in cooperation with Trade Promotion Organizations, development of export product clusters, and development of export product brands. Businesses are introduced to modules on product adaptation and development through trainings, workshops, and seminars led by domestic and foreign experts, which include quality, appearance material processing, workmanship, packaging, style, color, and modeling.
Product Intelligence compares the production strategy of a certain product in Indonesia and in other countries, which have higher export values than Indonesia regarding the product. The implementation method is by conducting in-depth observation in selected countries in order to reveal the production process, packaging method, supporting infrastructure, human resource management, technology utilized and the regulation applied. In some extent, interview with some relevant parties, such as the retailers and local consumers, are also carried out. The result of the field observation is reported by publishing a report book and presenting the findings to related stakeholders.
Product Adaptation is a strategy to increase the competitiveness in global market. Through product adaptation, DGNED wants to guide the local exporters to produce commodities that suit the trend and the taste of the consumer overseas. The guidance could be related with the product raw materials, designs, branding and labeling strategy, packaging, intellectual property rights or market information. The guidance is handed over through workshops, seminars, company visits or in-house trainings in cooperation with foreign trade promotion offices in Indonesia and other relevant agencies.
DGNED has emphasized the importance of Branding Strategy to Indonesian exporters. Applicable the Directorate of Export Product Development also facilitates the local exporters to develop the brands of their own products. Hence, the brand could reflect the characteristics and the quality of the product itself. Furthermore, the brand would also build consumer awareness and eventually boost theirselling numbers.
Product Information provides a large variety of information media such as books, magazines and other forms related to a particular product. This publication of information would give benefits to develop local export commodities, in order to make the Indonesian exporters be able to compete with same products from other countries. In addition, there are also information media called Product Catalogue and Product Profile which contains of potential products in Indonesia. These two publications are published monthly and distributed forforeign buyers.
INTELLECTUAL PROPERTY RIGHTS REGISTRATION FACILITY
Intellectual Property Rights Registration Facility is intended to improve competitiveness of domestic products by protecting them not to be duplicated by other exporters or other countries. This facility is particularly provided for Small-Medium Enterprises or SMEs. In practice, the team departs to some provinces in orderto collect the accurate data about eligible products to get Intellectual Property Rights. During the year 2012, as many as 100 SMEs obtained registration facility of Intellectual Property Rights from DGNED.
B ) MARKET DEVELOPMENT & EXPORT INFORMATION
EXPORT MARKET INFORMATION (MARKET BRIEF
A desk research that provides information about market opportunity, market segmentation, export-import regulations, and barriers that may be hampering Indonesian exporters in a brief presentation.
EXPORT MARKET ANALYSIS (MARKET INTELLIGENCE
A direct observation that provides information about market opportunity, market penetrating strategy, market potential products, market segmentation, export-import regulations, barriers and competitors on targeted market in a more complete presentation.
Market Development & Export Information has important roles to support national export development which can be obtained through the process of enhancing exports into traditional markets and expanding exports to emerging countries. This information, which provides analyzed data and information related to current issues with specific customers, competitors, markets, changes in trends, government policies, and new products on the market, can tell us the existence of threats and opportunities for Indonesian export products in the global market. With the help of this information, hopefully, we will maintain the global competitiveness of Indonesian products.