Uraian singkat tentang Slide ebook ini :
Vision – Who could we be in the future?
Mission – What is our central purpose?
Value – What standards will guide our operation?
KSF’s – What are our key success factors?
Priorities – What is our main job that we must do?
Become number one or number two in every market we serve and revolutionize this company to have the strength of a big company and the agility of a small company
- General Electric 1980s
A company’s mission is a statement of its purpose or reason for being. Mission statements provide focus, inspiration and criteria to evaluate strategic choices.